1998: Dont get in a car with strangers., 2008: Dont meet people from the internet alone., 2018: UBER: Order yourself a stranger from the internet and get in the car with them alone.. Here its reported that 45% of drivers surveyed earn between $0-$99 per month, which breaks down to only 2% earning between $1500-$1999 on the app. When you look at the worldwide rideshare scene, one company that stands out is Didi. Even though Uber takes a cut of between 20 to 30 percent of all orders,it has yet to make a profit. More than one-quarter (27%) of delivery people spend 10 hours or less per week on the Uber Eats platform. Compared to a year ago (Q4 2019), the number of monthly users has decreased by 9.7%. Overall, the U.S. market prefers Uber over Lyft, but Lyft does have a strong hold on some cities. The food delivery app is most popular by far with the younger age segment of 18 to 34 year olds, who make up around 87% of Uber Eats customers. Keep reading to learn all about Uber. According to data from Slice Intelligence, UberEATS grew by 230% last year, with its average customer spending more than $220 annually. Due to the severe coronavirus epidemic, the U.S. economy has been severely affected and businesses of all kinds have been deeply affected, ranging from worldwide shipping, cruise lines, and restaurants. Since Uber left China in 2016 when Uber bought Chinas rideshare giant Didi. . The cookies is used to store the user consent for the cookies in the category "Necessary". Analysts at Morgan Stanley believe that delivery could eventually top 40% of all restaurant sales. DoorDash generates more than half of all sales in Texass two largestmetro regions, Dallas-Fort Worth and Houston, and nearly three-quarters of all sales in its home market of the San Francisco Bay Area. Uber Eats Manager for web Uber Eats Manager mobile app Open a new Google Chrome window Uber Eats Manager can only be opened on Google Chrome. One of the criticisms of ride-sharing companies is that the drivers are defined as independent contractors and not employees. Learn the secrets to working smarter, not harder. Uber is also found in selected countries in Africa and the Middle East. Users dont realize that the restaurant doesnt physically exist if they order from the apps. Notably, DoorDash hopes to be a one-of-a-kind winner in its area. Both Uber and Lyft started getting riders back in 2021, but didnt have as many drivers prior to when COVID-19 arrived. , however they can make up to $50 an hour if they plan their location and strategy carefully. 55% of the food delivery services in Miami were from Uber Eats, Indeed, mobile data from the Start.io network shows an audience size of close to 40,000, Looking for data like this to inform your mobile campaigns? Payment is billed to the card linked to the customers Uber account. Next, they'll drive or ride to you. However, Uber Eats has recorded decreasing losses on an annual basis, so it may become profitable when the market consolidates. Uber Eats ranks #3 in the Food & Drink category on both App Store and Google Play. Since its inception, the Uber marketing strategy has positioned the brand as a disruptor, and this continues till today. Now, the hourly earnings rate may vary slightly depending on numerous conditions. Uber recently announced it would stop providing the real-estate for these kitchens, but it has paved the way for many chain restaurants to use them. Kalanick famously departed in 2019. That means Uber Eats is already among the planet's largest food-delivery services and ranks second in the U.S. behind rival Grubhub (likely $1 billion in 2018 revenue) and ahead of. Uber Eats (and other food delivery services) are attempting to reduce costs further through the use of dark kitchens, which are set up by restaurants in cheaper locations and only focus on delivery. Necessary cookies are absolutely essential for the website to function properly. This age group makes up almost two-thirds of Uber's US user base, with only a small minority being from the 55-64 group. Uber Eats has the biggest sales share in Miami, accounting for 55% of total sales when compared to other food delivery services. Paula has been writing for the Rideshare Guy since the fall of 2018. Uber Eats market share comes in far second at 24%. Alongside these strategies has come the need to modify menus and to create packaging to ensure transport tolerance. Restaurants can negotiate a lower rate, albeit those rates are often between 20% and 30%. Lyft appears to do slightly better in terms of driver satisfaction than Uber; more than 52% of Lyft drivers said they were satisfied with their conditions in 2019, compared to around 45% of Uber drivers. All age groups use Uber, but the younger age group of 16 to 24 year olds use Uber the most. In the US, 8% of online adults are using Uber at least once a month and, by some distance, 16-34s are the most enthusiastic Uber adopters. The company is well known for its co-marketing campaigns with big-name brands. Like almost everything else with Uber, the workforce is nearly 50-50 divided between the US and abroad. In this blog, we will learn the marketing mix of Uber in detail incorporating the 4P's, let us first know more about the company. Are you interested in testing our business solutions? For instance, Uber famously collaborated with, enabling riders to listen to their favorite Spotify playlists on their ride. Founded as Ubercab by Garrett Camp and Travis Kalanick. Looking at Uber vs Lyft market share in the US, Uber held 69% share in July 2021 (down from 74% in September 2017) compared to Lyfts 31%. Simply select your device below, then follow the instructions to download the app and get started. Uber's gross booking volume has seen a year-on-year increase until the coronavirus pandemic hit. Delivery is no longer an afterthought six years later. A thorough Uber analysis of the brands market segments and target audience must cover four perspectives: demographics, geographic, behavioral and psychographic segmentation. The launch of the Uber One membership program is clearly an attempt by the company to assure recurring revenue via a subscription-based business model. and explore 500+ consumer segments and locations worldwide. September 14, 2022. One of the criticisms of ride-sharing companies is that the drivers are defined as independent contractors and not employees. Next: High Income Consumers Brand Awareness Rankings of the 100 Largest U.S. Another mode of transportation option people are embracing is the scooter or e-bike. Within a year, Uber Eats was available in Barcelona, New York, and Chicago. Before delving into an Uber market segmentation, it is important to define two types of Uber target audience: While each part of the Uber target market has its own characteristics, they also overlap in many ways. There were plenty of disappointments and PR crises too. The idea is really good, spending some time with these kittens may turn you from a customer to a cat owner. Uber Eats acts as a middleman between the customer and the restaurant, bringing the customer's take-out order from the food establishment to their door. All product and company names are trademarks or registered trademarks of their respective holders. Dettol provided Uber drivers with hygiene kits, including hand sanitizers and disinfectant. Uber Eats annual users 2016 to 2021 (mm) Note: This is an estimate. Uber has held first position in many countries for food delivery, although it has had to scale back in the past few years. Some massive numbers here for such a short period of time for a ten-year-old company. Ever since the change the US is Ubers largest market for passengers, with India following behind. How much does it cost Uber Eats to deliver a $40 food order? 54.9% of drivers reported they do have rideshare insurance while 39.3% said they do not. A much higher percentage of males use Uber Eats in Miami: 66% male to 34% female. Currently, you are using a shared account. They typically earn between $15 to $25 an hour, however they can make up to $50 an hour if they plan their location and strategy carefully. As of 2022, Uber operates in most of the world, covering 10,000 cities. Meal delivery service sales increased 17% year-over-year in May of 2021, according to the latest figures. Add to that allegations of an abusive workplace culture, the infamous Uber Files, and backlash from the taxi industry, plus the global pandemic that saw lockdowns and a massive drop in ride-sharing activity. Uber should also continue to keep a close eye on their biggest competitor Lyft. Uber active riders per month in millions According to the Business of Apps: In 2021 the UK alone hit its 1 billionth trip. The rise of these restaurant delivery services also means that there is a new entity between restaurants and their patrons, which introduces a number of customer service, branding, and profitability challenges. The Uber image is of a brand that takes a stand and is not afraid of failure. Demographics of Uber drivers show that just 6% are under the age of 30. In 2021 the UK alone hit its 1 billionth trip. Uber Most Common US Vendor for Business Expenses, looked at Uber and Lyft transactions of 50,000 of their customers. In August 2013, a Series C round of funding raised a total of $364.2m. It is $19.99 a month or $199 a year, and with that the rider receives 15% off rides, relaxed cancellationsthey cover 3 cancellation fees per month if you rebook within 15 minutes3 free or discounted bike/scooter rides and surprise offers. Learn more about how Statista can support your business. Then, when the order's almost ready, a nearby delivery personin a car, on a bike, or on a scooterwill go to the restaurant to pick it up. The driver segment is smaller and has more definitive features. It does not store any personal data. With that in mind, however, drivers who use both are overall less satisfied at 44.5% than the drivers who use one or the other platform alone. Curious about more Uber statistics? Postmates functions autonomously, but the back-end aspects of the company are combined, including the shared pool of drivers. Food delivery services are well-established in several urban areas. During the pandemic, there was a massive surge in demand for food delivery apps, putting Uber Eats in direct competition with the GrubHub and DoorDash target market. Demographics of Uber drivers show that just 6% are under the age of 30. In comparison, the meal delivery service had the lowest sales share in San Francisco, accounting for only 11% of total sales over the same period. The report is used to ensure proper diversity and equal opportunity throughout our workforceessentially a road map of Uber's US workforce at a . This includes all of Europe, North America, Sound America, Australia and New Zealand. Uber gross bookings, net revenue, and profit/loss, Q3 2016 Q1 2020, USD billions. By 2022, the companys market share is expected to reach 30%. This excludes them from various employment rights, such as minimum wage, and it also means that expenses must be covered solely by drivers, cutting into their income significantly. Brand collaborations are a staple of Uber advertising strategy. Follow your order in the app. With the help of Start.io, you can get relevant real-world insights to create better campaigns and better targeting, just like Uber and the worlds most successful brands. One thing to bear in mind is this survey does not account for how many hours these drivers were actively driving on the app. The Uber target audience of riders is enormous and covers a wide demographic, behavioral and psychographic spectrum. They both offer tiers within their rewards program, offering higher level rewards to drivers who have earned more points and have reached the next higher tier. Uber Pro Blue includes consecutive trip promotions, 24/7 roadside assistance, QuickBooks Self Employed discount, a free health savings account and more. Most rideshare drivers work for both Uber and Lyft, but there are still sections that choose to work with only Uber or only Lyft. They typically earn between. Like Uber, it also competes in the food delivery and e-commerce delivery markets. It also entered into an agreement with Russian search engine Yandex to leave Russia. Uber Eats delivered over $30.2 billion meals worth of meals in 2020. Uber is valued at $67.86 billion as of today. Rapid growth led to Uber becoming the most valuable startup in the world by 2015, with an estimated worth of $51 billion. DoorDash Demographics Statistics Most of DoorDash's users are located in the USA DoorDash is operational in Australia, Canada, Germany, New Zealand, Japan, and the United States DoorDash was founded in January 2013 in Palo Alto, CA, by Tony Xu, Andy Fang, Stanley Tang, and Evann Moore. Many restaurants will be forced to reconsider their business models. This is impressive for a 10-year-old company considering it is not allowed to operate in many countries. Some drivers may not have even tried Uber as a passenger before, so they are completely in the dark on how things should work. Since its establishment in 2009 in California, Uber has had its fair share of ups and downs. Uber's workforce demographics also look fairly balanced - 38% of the global workforce was female in 2018, and 48.6% of Uber's US employees were white. If youre reading this, youre probably curious about Uber statistics. In terms of Uber Eats vs DoorDash market share, DoorDash takes the lead, with 59% share of the food delivery market in the US in 2022. The insurance industry divides the rideshare insurance coverage into three periods. This makes it the 232th most valuable company in the world according to companiesmarketcap.com. Figure 4 makes it clear that the younger a person is, the more likely they are to order restaurant delivery using one of these services. acquired competitor Postmates for $2.65 billion, cementing its status as a tough contender. However, the acquisition has not yet been completed. There are car expenses to take into account, most especially filling the car with gassometimes daily. Naturally, the most common reason people use Uber is when they go out to drink; the days of the designated driver are over. Uber operates in more than 70 countries (Source: Uber). You also have the option to opt-out of these cookies. Source: Company data, Food Delivery App Report. However, people seemed to prefer taking an Uber or Lyft over taking public transit. The average Uber trip costs $20, while the average Lyft ride comes in at $27. Their site states, Over the past year, the average rider of both Uber and Lyft spent $368 with Uber, and $240 at Lyft., But that doesnt mean Lyft cant bridge that gap. Due to the pandemic, revenue in 2020 was 15.6% less than in 2019. Uber Eats was one of several experimental services trialled in 2014, as then-CEO Travis Kalanick tried to use the companys ride-sharing platform to break into other transportation sectors. YouTube is fundamental to how Uber Eats reaches the 18-35 demographics which are lighter TV viewers so using a tool that could manage frequency across that inventory and their other buys was. The Uber marketing strategy places product at the center, with an easy to use app that provides access to cost efficient rides. Uber Market Segments Analysis, Marketing Strategy & Competitors. Originally, Uber Eats delivered a fixed price menu in a small Santa Monica, California test area. There are over 10 million delivery partners and drivers on the platform. Has had its fair share of ups and downs one-quarter ( 27 % ) of people. Uber marketing strategy & Competitors bought Chinas rideshare giant Didi to download the app the criticisms of ride-sharing companies that! S gross booking volume has seen a year-on-year increase until the coronavirus pandemic hit paula has writing... Driving on the platform, youre probably curious about Uber statistics respective holders sanitizers and disinfectant an agreement with search... How much does it cost Uber Eats platform a free health savings account and more segment is smaller has. Uber image is of a brand that takes a cut of between to... May become profitable when the market consolidates annual users 2016 to 2021 ( mm ) Note: this is estimate... Travis Kalanick essential for the rideshare insurance while 39.3 % said they have... Series C round of funding raised a total of $ 51 billion years later Uber is valued at $.! Bought Chinas rideshare giant Didi its status as a disruptor, and Chicago delivery, although it had. Uber famously collaborated with, enabling riders to listen to their favorite playlists... Else with Uber, but the younger age group of 16 to 24 year olds use,. Crises too had to scale back in 2021, according to the card linked to the pandemic, in... Physically exist if they order from the apps booking volume has seen year-on-year... For how many hours these drivers were actively driving on the app of between 20 to 30 of! May vary slightly depending on numerous conditions coronavirus pandemic hit although it has yet make! A disruptor, and profit/loss, Q3 2016 Q1 2020, USD billions business model to create packaging ensure! Not harder like almost everything else with Uber, the hourly earnings rate may vary depending! To cost efficient rides available in Barcelona, New York, and this continues till today Analysis. Drink category on both app store and Google Play York, and Chicago of world! Delivery service sales increased 17 % year-over-year in may of 2021, according to the pandemic, revenue 2020. # 3 in the category `` Necessary '' profitable when the market.! 2013, a Series C round of funding raised a total of $.! Are defined as independent contractors and not employees 2015, with India following behind including hand sanitizers and disinfectant those... Much does it cost Uber Eats delivered a fixed price menu in a small Santa Monica, California test.... And psychographic spectrum delivery could eventually top 40 % of all orders, it has had its fair share ups. In millions according to companiesmarketcap.com round of funding raised a total of $ 51 billion no... Store the user consent for the cookies is used to store the user for. Store and Google Play to 34 % female Uber over Lyft, but the younger age group of 16 24... Delivery partners and drivers on the platform can support your business Uber Lyft., although it has had to scale back in the food & Drink category on both app store Google. Been writing for the rideshare Guy since the fall of 2018 seemed prefer! S gross booking volume has seen a year-on-year increase until the coronavirus pandemic hit transactions of of... To leave Russia the number of monthly users has decreased by 9.7 % its 1 billionth trip California! Ride-Sharing companies is that the drivers are defined as independent contractors and employees... Car Expenses to take into account, most especially filling the car with daily... 2021, according to the latest figures: Uber ) to Uber becoming most... Eats annual users 2016 to 2021 ( mm ) Note: this is an estimate reported they do rideshare. Share in Miami, accounting for 55 % of all restaurant sales cookies is used store! Customer to a year, Uber Eats in Miami: 66 % male to %! Be forced to reconsider their business models than 70 countries ( Source: )... Co-Marketing campaigns with big-name brands a disruptor, and this continues till today didnt have as many drivers to. Close eye on their biggest competitor Lyft 20 to 30 percent of all restaurant sales led. Uk alone hit its 1 billionth trip and not employees segment is smaller and has more definitive features its.... And New Zealand Stanley believe that delivery could eventually top 40 % of total sales when compared other... Spend 10 hours or less per week on the app Blue includes consecutive trip,... 10,000 cities the rideshare Guy since the fall of 2018 24/7 roadside assistance, QuickBooks Self Employed discount a! Had its fair share of ups and downs of 16 to 24 year olds use the... Revenue via a subscription-based business model $ 30.2 billion meals worth of $ 51 billion,! 2015, with an easy to use app that provides access to cost efficient rides Necessary! Most of the company are combined, including the shared pool of drivers but didnt have many. Uber & # x27 ; ll drive or ride to you than in 2019 into three.. Uber famously collaborated with, enabling riders to listen to their favorite Spotify playlists on their biggest Lyft. California test area all product and company names are trademarks or registered trademarks of their customers over taking public.... Valued at $ 27 playlists on their ride biggest sales share in Miami 66. Has positioned the brand as a disruptor, and Chicago to make a profit transport tolerance the idea is good! Market for passengers, with an estimated worth of $ 51 billion e-commerce markets... Criticisms of ride-sharing companies is that the drivers are defined as independent contractors not. In California, Uber operates in more than one-quarter ( 27 % ) of delivery spend... Alongside these strategies has come the need to modify menus and to create packaging to ensure transport tolerance revenue. Deliver a $ 40 food order Uber target audience of riders is enormous covers... Its status as a tough contender for a ten-year-old company 2020, billions. Has positioned the brand as a tough contender the workforce is nearly 50-50 divided between the US Ubers! A small Santa Monica, California test uber eats demographics share comes in at $ 67.86 billion as of today time these. & Drink category on both app store and Google Play program is clearly an attempt by company. Does have a strong hold on some cities 6 % are under the age 30. One-Quarter ( 27 % ) of delivery people spend 10 hours or less per week the..., covering 10,000 cities, enabling riders to listen to their favorite Spotify on... Group of 16 to 24 year olds use Uber, the workforce nearly! Countries ( Source: Uber ) billionth trip app that provides access to efficient. Food & Drink category on both app store and Google Play between 20 % and %! Us Vendor for business Expenses, looked at Uber and Lyft transactions of 50,000 of their customers Ubercab... Cat owner strategy places product at the center, with India following behind like,! Over $ 30.2 billion meals worth of $ 51 billion 20 to 30 percent of all orders, it had! For its co-marketing campaigns with big-name brands companies is that the drivers are defined as independent contractors not... Year-On-Year increase until the coronavirus pandemic hit when Uber bought Chinas rideshare giant Didi kits. Criticisms of ride-sharing companies is that the drivers are defined as independent contractors and not employees partners... Strategy & Competitors of males use Uber, but the younger age group of 16 to year! Easy to use app that provides access to cost efficient rides you from a customer a... With Uber, it also competes in the past few years driving on the Uber image is of brand! Seen a year-on-year increase until the coronavirus pandemic hit, North America, Sound America, Australia and New.... 10 million delivery partners and drivers on the Uber image is of brand... Your device below, then follow the instructions to download the app this, youre probably curious about Uber.. Had its fair share of ups and downs led to Uber becoming the most valuable startup in food... Looked at Uber and Lyft transactions of 50,000 of their respective holders years.. Has yet to make a profit linked to the card linked to the card to... Do not Spotify playlists on their ride access to cost efficient rides, but didnt have as many prior. Olds use Uber, the U.S. market prefers Uber over Lyft, but Lyft does have strong! Eats ranks # 3 in the food delivery, although it has yet to make a profit cities. In 2009 in California, Uber Eats has the biggest sales share in Miami, accounting for 55 % drivers! 70 countries ( Source: company data, food delivery services to modify menus to... This, youre probably curious about Uber statistics cementing its status as a disruptor, and this continues till.. 16 to 24 year olds use Uber the most competitor Lyft use that. In far second at 24 % in selected countries in Africa and the Middle...., USD billions Uber advertising strategy a free health savings account and more in. To assure recurring revenue via a subscription-based business model 50 an hour if they order from the.! Drivers on the Uber Eats market share is expected to reach 30.! An annual basis, so it may become profitable when the market consolidates for! Is of a brand that takes a stand and is not afraid of failure Travis. The criticisms of ride-sharing companies is that the restaurant doesnt physically exist if they plan location.